If You had the Advertising Budget of Coca Cola

These logos and slogans are in answer to the postulation above (which by the way was $1.6 billion in 1998).

Students looked at the amount of planet and human resource required for any given person to be refreshed by Coca Cola,

from the growing of the plants to the making of the bottles to transportation to global advertising.

Logo structure and function - a part of any consumer-society dweller's daily life - were identified.

Art1 students, grades 9-12. Mixed media.